Loci Technologies was founded in 2010 by Ruben Rodrigues and Joshua Ouellette. After working on numerous political campaigns, Mr. Rodrigues and Mr. Ouellette came to realize that there was a disturbing lack of innovation in the way campaigns target voters. The same basic formula has been used for years: Conduct a Poll, Make Assumptions, and then create a segmented list of who to contact. Within the past few years we’ve seen the rise of microtargeting, which uses more sophisticated models and a bounty of consumer data to create “better” targeting lists. Microtargetting, however, is expensive and time consuming, and involves the same basic Poll+Assumptions=List formula. We believe there’s a better way, and that’s what led us to develop the Loci Real-Time Targeting System.

Loci Technologies is currently based in Madison, WI. Please visit our Contact Page for more information on how to get in touch.