Loci Technologies

MSFT CampaignReady

Interesting news this week in the world of Political / Campaign Software: Microsoft has introduced “CampaignReady”, a product marketed towards outreach to prospective voters.  The key element of the suite seems to be an online “Town Hall” offering that brings people together in an interactive online conversation.  The rest of the package seems to be taylored towards boosting online advertising campaigns and managing internal campaign documents.  It’ll be interesting if they try to develop this further into a one-stop solution for campaigns, or if it’ll be relegated to be a niche online-marketing tool.

For more info check out: http://www.microsoft.com/industry/government/CampaignReady/

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